Tag Archives | PR

Twitter seeks PR help

Twitter seeks PR help

Irina Slutsky of AdAge reports that Twitter is looking for a New York, and maybe London, PR consultancy to support its growth. According to AdAge Twitter is ‘already in talks with a mix of large and small PR firms’. The search is being led by Sean Garrrett, Twitter’s VP-communications, who joined Twitter last year from […]

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PR winners and losers–August 14

PR winners and losers–August 14

PR winners and losers is a couple of days late this week, not good for its second outing, but my take this week is: PR Winner Greater Manchester Police is this week’s PR winner for its excellent use of social media that demonstrate how social media and social networks can be a greater force for […]

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UN supported international research into how FT Global 500 use social media for CSR

UN supported international research into how FT Global 500 use social media for CSR

Last week I spoke at Wolfstar Consultancy’s Global Social Media and CSR Forum in London which was supported by the United Nations Office for Partnerships. The forum was to launch the results of our extensive international research programme examining how companies in the FTSE Global 500 use social media and social networks to support their […]

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Caveman uses email

Who am I? PR, public relations or social media?

Over the last few months I’ve been involved in a fair amount of navel gazing and talking to colleagues, friends and clients about quite what it is I do. The navel gazing has involved lots of reading around the internet of mainstream media articles, research reports, blog posts and presentations as well as brainstorming sessions […]

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TwitterfallonthewallinTelegraphnewsroom.jpg

Who owns social media? Again.

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ‘won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. […]

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Top 10 PR and social media blog posts of 2010

These are the top 10 public relations (PR) and social media blog posts of 2010 on this blog: Android vs. iPhone vs. BlackBerry – the users infographic – This one shouldn’t really be in the list as it’s not strictly about PR or social media, but I’ve left it on as it’s a good example […]

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Digital PR in The Economist

This week’s The Economist has a great article on the history of public relations and its potential growth thanks to the rise of social media. The history is as good a summary as you’ll read anywhere of the role of industry forerunners Ivy Lee and Edward Bernays. Looking forward the article says that some PR […]

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You can’t rely on the cloud – farewell Delicious

Yesterday’s news that Yahoo is closing down Delicious, as well as other web 2.0 properties it has acquired over the years, is a great example of why you can’t rely on the cloud. It appears that Yahoo has looked at the services in its portfolio that I’ve actually used or like and then got rid […]

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PR blunder for Vodafone’s latest social media campaign

This weekend mobile operator Vodafone was the latest company to fall foul of a social media marketing campaign gone wrong. Vodafone ran a social media marketing campaign called The 12 Days of Smiles where consumers had to tweet about something that made them happy and include the hashtag #mademesmile in order to win a phone. […]

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Die press release

Future of public relations and social media – the truth according to Mashable

Yesterday Mashable had an absolutely ridiculous article on the ‘Future of public relations and social media‘. Some of its analysis and expert opinion was truly breathtaking in its simplicity. News releases still aren’t dead First up for being wrong is the assertion that the press release is dead. Please, we were there in February 2006  […]

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