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Corporate affairs is gaining in influence and should never report to marketing

By + on November 2, 2011 in corporate communications, Marketing, public relations, Reputation Management, social media

Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. [...]

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Did Bingle bungle blog on Pickles?

By + on November 1, 2011 in CIPR, Marketing, Public Affairs, public relations, social media

Online public affairs and using social media and the internet for analysing and influencing public policy isn’t as well advanced in the UK as it is in the USA where Washington lobbyists use it far more than public affairs professionals do in Westminster, Whitehall and Brussels. Last month I ran a training webinar for the [...]

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Public Affairs: Soap Box | PRWeek

By + on October 7, 2011 in CIPR, Public Affairs, public relations, Self Promotion, social media, Social Networks

This week’s PRWeek Public Affairs: Soap Box is a short op-ed by me on the importance of social media to public affairs professionals. This is the original piece, before I edited it down to fit PRWeek’s word count. As party conference season ends we’ve seen how all of the political parties have enthusiastically adopted social [...]

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PR blunder for Vodafone’s latest social media campaign

By + on December 13, 2010 in public relations, social media

This weekend mobile operator Vodafone was the latest company to fall foul of a social media marketing campaign gone wrong. Vodafone ran a social media marketing campaign called The 12 Days of Smiles where consumers had to tweet about something that made them happy and include the hashtag #mademesmile in order to win a phone. [...]

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