Tag Archives | public relations

Share This Too: Social media for PR professionals

Share This Too: Social media for PR professionals

Earlier this year I was one of several contributors to the ‘best-selling’ PR book Share This: The Social Media Handbook for PR Professionals. It was published by Wiley in July and on pre-sales alone became a best-selling PR book on Amazon (which admittedly doesn’t require huge volumes of sales!) Despite the breadth of is content […]

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Social media newsrooms at CIPR Social Summer

Social media newsrooms at CIPR Social Summer

Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. When the alternative was enjoying some rare summer sun I was delighted that so many PR and corporate communications people turned out. More than 50 signed up,which I think is […]

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PR practitioners should not directly edit Wikipedia according to new CIPR guidance

PR practitioners should not directly edit Wikipedia according to new CIPR guidance

I wouldn’t normally publish a news release verbatim, but this is important and I’m pushed for time this week! Disclaimer: I’m a founder member of the CIPR Social Media panel that created the new Wikipedia guidance and made a few small suggestions of my own to its development. Public relations practitioners should not directly edit […]

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Social media newsrooms workshop at CIPR Social Summer

Social media newsrooms workshop at CIPR Social Summer

Social media newsrooms and modernised media relations is the title of the CIPR Social Summer seminar that I’m delivering on Thursday evening. It’s at the Russell Square headquarters of the Chartered Institute of Public Relations and starts at 17:00. 28 June 2012 – Social Media Newsrooms With Stuart Bruce, International Communications Consultant and Trainer at Stuart […]

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NeverSeconds shows why PR needs to be respected

NeverSeconds shows why PR needs to be respected

Lots of buzz about #neverseconds and almost universal ridicule of Argyll and Bute Council’s statement (see Update Three below as the council has now unethically tried to hide its incompetence) in response. The story is that nine-year old Martha Payne has been blogging photographs of her school meals and writing about what is wrong with the meals. […]

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Corporate communications heads split on social media

Corporate communications heads split on social media

Corporate communications heads agree (82%) that discussions in social media and social networks can impact on a company’s overall reputation and licence to operate, but are split on how seriously it should be taken. Forty per cent said that criticism in social media channels was taken too seriously while 46% disagreed. The report also looks […]

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Ten tips to use social media and SEO to improve your media relations

Speaking on the PR and social media panel at the SAScon SEO, Analytics and Social Media conference yesterday prompted me to finish a draft blog post that I’ve been cogitating on since February looking at how social media and the internet has changed the way we do traditional media relations. My good friend and and ex-colleague Mark Hanson called […]

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FIR Interview: Stuart Bruce and Phil Gomes on PR and Wikipedia

FIR Interview: Stuart Bruce and Phil Gomes on PR and Wikipedia

Global PR podcast FIR co-hosts Neville Hobson and Shel Holtz used Google+ Hangout to record a special FIR Interview show with Phil Gomes (Senior VP, Edelman Digital) and myself discussing current initiatives to improve how public relations professionals can work with Wikipedia. Related articles CIPR to work with Wikipedia on how PR professionals should interact […]

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Public relations defined for the 21st century

Public relations defined for the 21st century

      The Public Relations Society of America has sparked some interesting discussion by launching a ‘crowd sourcing’ initiative to create a new definition for public relations. Neville Hobson is encouraging people to take part and has helpfully shared some of the various PR definitions that exist – PRSA, CIPR and even Wikipedia. Danny […]

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Top 50 business blogs 2011 by Strategist News

Top 50 business blogs 2011 by Strategist News

PR people and bloggers love lists and A PR Guy’s Musings is listed on a good few public relations and business blog rankings. But, I’m actually quite pleased to be on this new ‘Best Business Blogs 2011 list from Strategist News. Pleased because it has helped me to discover some interesting new business and corporate […]

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