Tag Archives | research

Social media managements system analysis and comparison

Social media managements system analysis and comparison

Social media research company Altimeter has released a new report authored by Jeremiah Owyang that provides a good overview of social media management systems. As the use of social media grows within companies and large organisations there is a need to be able to coordinate the management of a wide range of accounts with potentially […]

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A Framework for Social Analytics

A Framework for Social Analytics research report

Altimeter Group produces some great research and it’s latest research report makes great reading. The Framework for Social Analytics research report was published yesterday and tackles that frequently asked question ‘What is the ROI of social media?’ Now we all know that’s an impossible question to answer truthfully, but this report provides a framework and […]

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