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Is is time to abandon lobbying and target voters directly?

By + on June 17, 2013 in Government, Politics, Public Affairs, social media

Today’s CITYA.M. carries an op-ed by communications consultant James Frayne. He argues that “It’s time for business to abandon lobbying and target voters directly”. The problem I’ve got with his argument is that actually that’s exactly what a lot of effective lobbying already does. When Oxfam was successfully campaigning for the global Arms Trade Treaty [...]

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CIPR president election for 2014

By + on May 8, 2013 in CIPR, corporate communications, Public Affairs, public relations, social media

The election for the 2014 president of the Chartered Institute of Public Relations (CIPR) has sparked several fascinating debates on both public relations and the future and relevance of the CIPR. What is without question is that this time, in Dr Jon White and Stephen Waddington, we have two absolutely outstanding candidates for president. I [...]

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UK spends 13 minutes of every hour on social

By + on April 25, 2013 in Infographic, Media, Research, social media, Social Networks

Even in 2013 you find sceptics who don’t appreciate how the internet and the social web is disrupting traditional media consumption. Experian Hitwise has just published research that shows in 2012 the UK spent 37 billion hours online, but as that is far too big a number to comprehend it has helpfully distilled it into [...]

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Ten years of blogging today

By + on April 23, 2013 in public relations, Self Promotion, social media, Social Networks

Today it is 10 years since my first blog post on April 23, 2003 when I became the first councillor in the UK start a blog. My PR blog followed shortly after and the first post was on July 8, 2003. I’d like to say I had amazing insight and realised then how important blogs [...]

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Digital communications top PR skills gap

By + on February 28, 2013 in corporate communications, public relations, social media, Training

New research shows that digital communications is the top skills gap amongst PR professionals. The research was conducted by PR Academy amongst its past and present students and 52% of respondents identified digital comms as the top skills gap, followed by strategic planning (46%) and measurement (44%). This isn’t surprising as the much bigger and [...]

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Public relations isn’t part of marketing

By + on February 4, 2013 in Business, CIPR, corporate communications, Marketing, Measurement and Evaluation, Media, public relations, Reputation Management, social media

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader [...]

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Twitter password attack is reminder why corporate social media security is important

By + on February 2, 2013 in corporate communications, Crisis Communications, public relations, Reputation Management, social media, Technology

The Twitter password security breach is a good reminder of why it is important to always protect yourself by using good online security. You should be doing it on your personal accounts, but if you are responsible for corporate social media accounts it is even more important to get it right. They are more vulnerable [...]

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Can social media bring tourists back to Egypt?

By + on January 18, 2013 in MENA, Middle East, social media, Video

Much has been written about the role that social media played in the Egyptian revolution. Online PR and marketing author and speaker David Meerman Scott has been in Egypt teaching a social media master class and in this video asks if social media can be used to help bring tourists back to Egypt?

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PR ethics – European Association of Communication Directors’ debate

By + on January 14, 2013 in CIPR, corporate communications, Ethics, PRCA, Public Affairs, public relations, social media, Training

In December I took part in a fascinating panel debate on ‘Defining ethics for today’s communicators’ at the European Association of Communication Directors‘ forum in Amsterdam. It was facilitated by Mike Cooper, editor-in-chief of the Holland Herald and the other panellists were Andre Manning, the vice president and global head of external communications at Royal [...]

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Social media newsrooms at CIPR Social Summer

By + on July 2, 2012 in CIPR, corporate communications, Media, public relations

Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. When the alternative was enjoying some rare summer sun I was delighted that so many PR and corporate communications people turned out. More than 50 signed up,which I think is [...]

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