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Tag Archives | social media

Ten tips to use social media and SEO to improve your media relations

Speaking on the PR and social media panel at the SAScon SEO, Analytics and Social Media conference yesterday prompted me to finish a draft blog post that I’ve been cogitating on since February looking at how social media and the internet has changed the way we do traditional media relations. My good friend and and ex-colleague Mark Hanson called [...]

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Speaking at SAScon | Search–Analytics–Social Media conference

I’m delighted to be once again one of the speakers at the excellent SAScon Search – Analytics – Social Media conference. I’m going to be talking about “Social Commerce – Show Me the Money”. It promises some great content with lots to learn and some excellent networking opportunities. One of the keynote speakers is Bruce [...]

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Social media in local government

BDO has published an interesting report into the current use of social media within local government in the UK. BDO worked with Municipal Journal (MJ) to conduct a survey to find out how 67 local authorities are currently using social media to support a range of services. The report Updating your status: From housing and [...]

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CIPR to work with Wikipedia on how PR professionals should interact with the Wikipedia community

In my post calling on Wikipedia and PR to work it out I said I’d raise the issue at the next meeting of the CIPR social media panel. Well since then things have moved a bit faster than that and today the CIPR issued a statement about its intention to work with Wikipedia to provide [...]

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Social media managements system analysis and comparison

Social media research company Altimeter has released a new report authored by Jeremiah Owyang that provides a good overview of social media management systems. As the use of social media grows within companies and large organisations there is a need to be able to coordinate the management of a wide range of accounts with potentially [...]

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Edelman Capital Staffers Index 2011

Edelman and StrategyOne, its global public affairs team, has just released the 2011 Capital Staffers Index which “analyses top trends in global public affairs and communications.” It’s the third such annual report and is based on interviews with more than 500 senior staffers (legislative directors and above – not sure what job title this translates [...]

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ROI of social media: David Meerman Scott video

The irrepressible David Meerman Scott is back again with another great take on the fool’s errand of the quest to calculate the ROI of social media:

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The social CEO in the C-suite

CEO.com has created an infographic on the Future Social CEO looking at the future of C-suite social engagement. via Mashable. Related articles Social media world in statistics (stuartbruce.biz)

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Top 10 tips to get senior management buy-in for social media

Yesterday I spoke on the Future Social Strategies day of the Future Digital Strategies Summit on the ‘Top 10 tips to get senior management buy-in for social media’: Top 10 tips to get management buy in for social media View more presentations from Stuart Bruce

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Future Digital Strategies Summit

On Tuesday I’m speaking at the Future Social Media Strategies day of the Future Digital Strategies Summit in London. My slot is in the ‘Building the business case for social media’ session alongside speakers from Expedia and Paddy Power. My topic is “How I see it… 10 steps to securing management buy-in”. I’ve got an [...]

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