I wouldn’t normally publish a news release verbatim, but this is important and I’m pushed for time this week! Disclaimer: I’m a founder member of the CIPR Social Media panel that created the new Wikipedia guidance and made a few small suggestions of my own to its development. Public relations practitioners should not directly edit [...]
Tag Archives | social media

NeverSeconds shows why PR needs to be respected
Lots of buzz about #neverseconds and almost universal ridicule of Argyll and Bute Council’s statement (see Update Three below as the council has now unethically tried to hide its incompetence) in response. The story is that nine-year old Martha Payne has been blogging photographs of her school meals and writing about what is wrong with the meals. [...]

Twitter active users in Arab countries
Interesting new infographic showing the number of active Twitter users in the Middle East and North Africa (MENA). The most useful stats are the ones that show the percentage of population penetration as the 215,000 figure for Egypt reflects its larger population as despite the hype since the Arab Spring penetration is only 0.26%. The [...]
Diamond Jubilee social media by Clarence House
Clarence House is the official residence of The Prince of Wales and The Duchess of Cornwall – or Charles and Camilla. It’s also what they use as their social media ‘handle’. One thing that I like is that they are not just using the obvious social media channels, but are also using less well known [...]
Corporate communications heads split on social media
Corporate communications heads agree (82%) that discussions in social media and social networks can impact on a company’s overall reputation and licence to operate, but are split on how seriously it should be taken. Forty per cent said that criticism in social media channels was taken too seriously while 46% disagreed. The report also looks [...]
Ten tips to use social media and SEO to improve your media relations
Speaking on the PR and social media panel at the SAScon SEO, Analytics and Social Media conference yesterday prompted me to finish a draft blog post that I’ve been cogitating on since February looking at how social media and the internet has changed the way we do traditional media relations. My good friend and and ex-colleague Mark Hanson called [...]

Speaking at SAScon | Search–Analytics–Social Media conference
I’m delighted to be once again one of the speakers at the excellent SAScon Search – Analytics – Social Media conference. I’m going to be talking about ‘Social Commerce – Show Me the Money’. It promises some great content with lots to learn and some excellent networking opportunities. One of the keynote speakers is Bruce [...]

Social media in local government
BDO has published an interesting report into the current use of social media within local government in the UK. BDO worked with Municipal Journal (MJ) to conduct a survey to find out how 67 local authorities are currently using social media to support a range of services. The report Updating your status: From housing and [...]
CIPR to work with Wikipedia on how PR professionals should interact with the Wikipedia community
In my post calling on Wikipedia and PR to work it out I said I’d raise the issue at the next meeting of the CIPR social media panel. Well since then things have moved a bit faster than that and today the CIPR issued a statement about its intention to work with Wikipedia to provide [...]

Social media managements system analysis and comparison
Social media research company Altimeter has released a new report authored by Jeremiah Owyang that provides a good overview of social media management systems. As the use of social media grows within companies and large organisations there is a need to be able to coordinate the management of a wide range of accounts with potentially [...]
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Public relations isn’t part of marketing
February 4, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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Corporate communications videos need good stories and emotions
February 3, 2013
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CIPR president election for 2014
May 8, 2013
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Is is time to abandon lobbying and target voters directly?
June 17, 2013
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Welcome to the CIPR–together we are stronger than we are alone
June 8, 2013
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Lies, damned lies trade unions and lobbyists
June 4, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Derek Hodge: But it's not exactly "legislation made in haste...
- Weekly comms news round up 16/05/13 - Cision UK: [...] How PR can use Flipboard to create magazines...
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Julio Romo: Stuart, a great piece. Indeed Flipboard feature of...
- Flickr Announces One Free Terabyte Of Storage Space Per User, Officially Beating Everyone | whatsweb: [...] How PR can use Flipboard to create magazines...
- Facebook’s iPhone Culture Builds An Overzealous Home On Android | whatsweb: [...] How PR can use Flipboard to create magazines...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.
