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ROI of social media: David Meerman Scott video

By + on December 7, 2011 in Measurement and Evaluation, social media, Video

The irrepressible David Meerman Scott is back again with another great take on the fool’s errand of the quest to calculate the ROI of social media:

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The social CEO in the C-suite

By + on December 5, 2011 in Business, social media

CEO.com has created an infographic on the Future Social CEO looking at the future of C-suite social engagement. via Mashable. Related articles Social media world in statistics (stuartbruce.biz)

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Top 10 tips to get senior management buy-in for social media

By + on November 16, 2011 in Business, social media

Yesterday I spoke on the Future Social Strategies day of the Future Digital Strategies Summit on the ‘Top 10 tips to get senior management buy-in for social media’: Top 10 tips to get management buy in for social media View more presentations from Stuart Bruce

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Future Digital Strategies Summit

By + on November 11, 2011 in Business, social media

On Tuesday I’m speaking at the Future Social Media Strategies day of the Future Digital Strategies Summit in London. My slot is in the ‘Building the business case for social media’ session alongside speakers from Expedia and Paddy Power. My topic is ‘How I see it… 10 steps to securing management buy-in’. I’ve got an [...]

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State of Social Report 2011 by Econsultancy

By + on November 10, 2011 in corporate communications, Marketing, public relations, Reputation Management, social media, Social Networks

Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social [...]

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Corporate affairs is gaining in influence and should never report to marketing

By + on November 2, 2011 in corporate communications, Marketing, public relations, Reputation Management, social media

Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. [...]

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Making negative comments on social media sites will get you fired–Crisp v Apple

By + on November 2, 2011 in public relations, Reputation Management, social media

People Management reports on a recent employment tribunal case in favour of Apple Retail, when it ruled that Apple was right to dismiss an employee who had posted negative comments about Apple on Facebook. The employee’s defence was that the derogatory statements were private as they were on a private Facebook page and furthermore were [...]

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Social media world in statistics

By + on November 1, 2011 in Infographic, social media

Another day, another social media infographic. Not convinced that there is anything useful to learn from this one from Social Bakers, apart from the fact that some people still need ‘big numbers’ to help convince sceptical CEOs, c-suite and board directors that they need to do something about this ‘social media’ thing.

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Did Bingle bungle blog on Pickles?

By + on November 1, 2011 in CIPR, Marketing, Public Affairs, public relations, social media

Online public affairs and using social media and the internet for analysing and influencing public policy isn’t as well advanced in the UK as it is in the USA where Washington lobbyists use it far more than public affairs professionals do in Westminster, Whitehall and Brussels. Last month I ran a training webinar for the [...]

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Who is winning the UK political social media battle?

By + on October 31, 2011 in Infographic, Politics, Public Affairs, social media

Meltwater and The Holmes Report have created an infographic of the UK’s political social media scene. The report focuses on the volume and sentiment of online buzz for David Cameron, Nick Clegg and Ed Miliband, from May to September of this year, searching through more than 200 million sources to provide insight into the popularity [...]

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