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PR ethics – European Association of Communication Directors’ debate

In December I took part in a fascinating panel debate on ‘Defining ethics for today’s communicators’ at the European Association of Communication Directors‘ forum in Amsterdam. It was facilitated by Mike Cooper, editor-in-chief of the Holland Herald and the other… Continue Reading

Social media newsrooms at CIPR Social Summer

Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. When the alternative was enjoying some rare summer sun I was delighted that so many… Continue Reading

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PR practitioners should not directly edit Wikipedia according to new CIPR guidance

I wouldn’t normally publish a news release verbatim, but this is important and I’m pushed for time this week! Disclaimer: I’m a founder member of the CIPR Social Media panel that created the new Wikipedia guidance and made a few… Continue Reading

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NeverSeconds shows why PR needs to be respected

Lots of buzz about #neverseconds and almost universal ridicule of Argyll and Bute Council’s statement (see Update Three below as the council has now unethically tried to hide its incompetence) in response. The story is that nine-year old Martha Payne has been… Continue Reading

Corporate communications heads split on social media

Corporate communications heads agree (82%) that discussions in social media and social networks can impact on a company’s overall reputation and licence to operate, but are split on how seriously it should be taken. Forty per cent said that criticism… Continue Reading

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Ten tips to use social media and SEO to improve your media relations

Speaking on the PR and social media panel at the SAScon SEO, Analytics and Social Media conference yesterday prompted me to finish a draft blog post that I’ve been cogitating on since February looking at how social media and the internet has changed the… Continue Reading