Tag Archives | social media

CIPR to work with Wikipedia on how PR professionals should interact with the Wikipedia community

In my post calling on Wikipedia and PR to work it out I said I’d raise the issue at the next meeting of the CIPR social media panel. Well since then things have moved a bit faster than that and today the CIPR issued a statement about its intention to work with Wikipedia to provide […]

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Social media managements system analysis and comparison

Social media managements system analysis and comparison

Social media research company Altimeter has released a new report authored by Jeremiah Owyang that provides a good overview of social media management systems. As the use of social media grows within companies and large organisations there is a need to be able to coordinate the management of a wide range of accounts with potentially […]

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Edelman Capital Staffers Index 2011

Edelman Capital Staffers Index 2011

Edelman and StrategyOne, its global public affairs team, has just released the 2011 Capital Staffers Index which ‘analyses top trends in global public affairs and communications.’ It’s the third such annual report and is based on interviews with more than 500 senior staffers (legislative directors and above – not sure what job title this translates […]

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ROI of social media: David Meerman Scott video

The irrepressible David Meerman Scott is back again with another great take on the fool’s errand of the quest to calculate the ROI of social media:

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The social CEO in the C-suite

The social CEO in the C-suite

CEO.com has created an infographic on the Future Social CEO looking at the future of C-suite social engagement. via Mashable. Related articles Social media world in statistics (stuartbruce.biz)

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Top 10 tips to get senior management buy-in for social media

Top 10 tips to get senior management buy-in for social media

Yesterday I spoke on the Future Social Strategies day of the Future Digital Strategies Summit on the ‘Top 10 tips to get senior management buy-in for social media': Top 10 tips to get management buy in for social media View more presentations from Stuart Bruce

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Future Digital Strategies Summit

Future Digital Strategies Summit

On Tuesday I’m speaking at the Future Social Media Strategies day of the Future Digital Strategies Summit in London. My slot is in the ‘Building the business case for social media’ session alongside speakers from Expedia and Paddy Power. My topic is ‘How I see it… 10 steps to securing management buy-in’. I’ve got an […]

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State of Social Report 2011 by Econsultancy

State of Social Report 2011 by Econsultancy

Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social […]

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Corporate affairs is gaining in influence and should never report to marketing

Corporate affairs is gaining in influence and should never report to marketing

Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. […]

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Making negative comments on social media sites will get you fired–Crisp v Apple

Making negative comments on social media sites will get you fired–Crisp v Apple

People Management reports on a recent employment tribunal case in favour of Apple Retail, when it ruled that Apple was right to dismiss an employee who had posted negative comments about Apple on Facebook. The employee’s defence was that the derogatory statements were private as they were on a private Facebook page and furthermore were […]

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