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A Framework for Social Analytics research report

By + on August 11, 2011 in Measurement and Evaluation, social media

Altimeter Group produces some great research and it’s latest research report makes great reading. The Framework for Social Analytics research report was published yesterday and tackles that frequently asked question ‘What is the ROI of social media?’ Now we all know that’s an impossible question to answer truthfully, but this report provides a framework and [...]

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New Klout social networks

Are new Klout connected social networks a dilution?

By + on August 10, 2011 in corporate communications, public relations, social media, Social Networks

Klout has today added five new networks that you can connect to your Klout account to improve your Klout score. The five new social networks are Instagram, Tumblr, Blogger, Last.fm and Flickr. Coming soon are Facebook pages, Quora, Yelp, Posterous and WordPress.com.   On the face of it this is a good thing, but I’m [...]

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UK law firms social media top 100

By + on August 9, 2011 in social media

Today The Lawyer has published an alternative ‘ranking’ of UK law firms based on their Klout scores. The main problem with it is that it is compiled using Klout and just looks at the ‘corporate’ social media premises, which by definition aren’t likely to be very social. Far more interesting would have been to have [...]

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The real social network experts are elephants

By + on July 28, 2011 in Social Networks

We’re recently back from an unforgettable three weeks in Sri Lanka where we were lucky enough to see wild Asian elephants close-up in their natural habitat. That’s why I was fascinated to see (via the Daily Mail!) some new research that shows that elephants have larger social networks of ‘friends’ than scientists previously thought. Previous [...]

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PR and Search and Social Media Insights conference speaking

By + on May 19, 2011 in public relations, Self Promotion, social media

Tomorrow I’m speaking on two panels at the SAScon Search, Analytics and Social Media conference. The first panel is Social Media Insights and the second is Search and PR. The Social Media Insights panel is described as: With a plethora of social media monitoring tools on the market today, the question is not so much [...]

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Caveman uses email

Who am I? PR, public relations or social media?

By + on March 22, 2011 in corporate communications, public relations, social media

Over the last few months I’ve been involved in a fair amount of navel gazing and talking to colleagues, friends and clients about quite what it is I do. The navel gazing has involved lots of reading around the internet of mainstream media articles, research reports, blog posts and presentations as well as brainstorming sessions [...]

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Who owns social media? Again.

By + on February 21, 2011 in Business, corporate communications, Marketing, public relations, Reputation Management, social media

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ’won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. [...]

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Speaking at Reputation in Oil, Gas and Mining conference

By + on December 22, 2010 in corporate communications, public relations, Reputation Management, Self Promotion, social media

Next month (January 20) I’m one of the speakers at Communicate magazine’s Reputation in Oil, Gas and Mining conference. It looks set to be a good conference as there are some great speakers and it comes at a time when the extraction industries are facing increasingly complex reputational issues. There have been tremendous marketing and [...]

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Top 10 PR and social media blog posts of 2010

By + on December 21, 2010 in Business, public relations, Self Promotion, social media

These are the top 10 public relations (PR) and social media blog posts of 2010 on this blog: Android vs. iPhone vs. BlackBerry – the users infographic – This one shouldn’t really be in the list as it’s not strictly about PR or social media, but I’ve left it on as it’s a good example [...]

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Digital PR in The Economist

By + on December 17, 2010 in public relations, social media

This week’s The Economist has a great article on the history of public relations and its potential growth thanks to the rise of social media. The history is as good a summary as you’ll read anywhere of the role of industry forerunners Ivy Lee and Edward Bernays. Looking forward the article says that some PR [...]

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