Tag Archives | social media

Digital PR in The Economist

This week’s The Economist has a great article on the history of public relations and its potential growth thanks to the rise of social media. The history is as good a summary as you’ll read anywhere of the role of industry forerunners Ivy Lee and Edward Bernays. Looking forward the article says that some PR […]

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You can’t rely on the cloud – farewell Delicious

Yesterday’s news that Yahoo is closing down Delicious, as well as other web 2.0 properties it has acquired over the years, is a great example of why you can’t rely on the cloud. It appears that Yahoo has looked at the services in its portfolio that I’ve actually used or like and then got rid […]

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PR blunder for Vodafone’s latest social media campaign

This weekend mobile operator Vodafone was the latest company to fall foul of a social media marketing campaign gone wrong. Vodafone ran a social media marketing campaign called The 12 Days of Smiles where consumers had to tweet about something that made them happy and include the hashtag #mademesmile in order to win a phone. […]

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Die press release

Future of public relations and social media – the truth according to Mashable

Yesterday Mashable had an absolutely ridiculous article on the ‘Future of public relations and social media‘. Some of its analysis and expert opinion was truly breathtaking in its simplicity. News releases still aren’t dead First up for being wrong is the assertion that the press release is dead. Please, we were there in February 2006  […]

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Strategic Social Media conference

As well as speaking at Social Media in a Corporate Context and Social Media in Business I’ll now also be standing in for Mark Hanson and speaking at Don’t Panic’s Strategic Social Media conference next Wednesday (April 14) at the Commonwealth Club in London. I’ll be talking about the specific role Twitter is now playing […]

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Social media and PR conference speaking

Over the next few months, I will be speaking at a couple of conferences on social media, public relations and corporate communications: Social Media in a Corporate Context | Communicate Magazine | April 28 | Chelsea Football Club Conference Suite, London I will be part of the Social Media Newsroom X-Factor jury, judging the most […]

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