Even in 2013 you find sceptics who don’t appreciate how the internet and the social web is disrupting traditional media consumption. Experian Hitwise has just published research that shows in 2012 the UK spent 37 billion hours online, but as that is far too big a number to comprehend it has helpfully distilled it into [...]
Tag Archives | social network
Map of social network use around the world
The world map of social networks is updated every six months by Vincenzo Cosenza. The latest shows that Facebook is continuing its relentless growth and dominates much of the globe. The most obvious exceptions are Russia, China and Iran. The other big two remain Twitter and LinkedIn. In Russia the top networks are Odnoklassniki and [...]
State of Social Report 2011 by Econsultancy
Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social [...]
Social media use around the world
New research by Insites Consulting has revealed a wealth of fascinating statistics about social media use around the world: 347 million or 73% of European Internet users use social networks 50% of social network users are connected to brands People become a fan on Facebook because they like the product, not because of the advertising [...]
Social media policy video from Australian government department
Over the last six years I’ve worked on developing a lot of social media policies – for multinational companies, large and small UK companies, public sector and voluntary/not-for-profit organisations – but I’ve got to confess this is the best idea I’ve seen so far. It’s one of those killer ‘wish I’d thought of that’ moments: [...]
Facebook enables comments on pharma pages
Pharmaceutical companies with Facebook pages were until today in the privileged position of being totally in control of their pages with users unable to post comments on their walls. Today, Facebook rescinded this privilege and turned comments on. The previous policy gave the pharmaceutical industry a degree of protection not afforded to companies in other [...]
PR winners and losers–August 14
PR winners and losers is a couple of days late this week, not good for its second outing, but my take this week is: PR Winner Greater Manchester Police is this week’s PR winner for its excellent use of social media that demonstrate how social media and social networks can be a greater force for [...]
Social media map infographic
The plethora of social media and social network platforms out there sometimes makes it difficult to keep up with them all, which is where Overdrive Interactive’s social media map should come in useful. Unfortunately, while it’s a good starter, it misses out too many sites and platforms to make it truly useful. For example under [...]
The real social network experts are elephants
We’re recently back from an unforgettable three weeks in Sri Lanka where we were lucky enough to see wild Asian elephants close-up in their natural habitat. That’s why I was fascinated to see (via the Daily Mail!) some new research that shows that elephants have larger social networks of ‘friends’ than scientists previously thought. Previous [...]
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Public relations isn’t part of marketing
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How PR can use Flipboard to create magazines
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PR ethics – European Association of Communication Directors’ debate
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PR, Wikipedia and BP–a sorry tale
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EE customer service eventually comes up trumps
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Tom Foremski Thought Leaders event at the CIPR
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How PR can use Flipboard to create magazines
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Celebrate Europe Day today
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CIPR president election for 2014
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UNICEF reminds people Facebook Likes don’t save lives
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Julio Romo: Stuart, a great piece. Indeed Flipboard feature of...
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Steve MacDonald: Facebook can actually create awareness to what is ...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.