Three Auburn University students have created ‘Operation Hug Taylor Swift’ which I think is one of the best social media ‘campaigns’ I’ve seen. Why? It had a specific objective and it achieved it.
Michael Wekall, Ryan Leander and Matthew Mahaffey had a simple mission "Do whatever it takes to wrap our arms
… continue reading…
Labour’s manifesto launch is a bit different to what a lot of people were expecting. Usually general election manifestos are only bought and read by real political junkies*. But the problem with that is that most people just see what the media chooses to report, they don’t actually get to see the
… continue reading…
The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and consumers discussing them and their products or services in social media and
… continue reading…
SOCIAL STUART