…the world’s leading… America is the greatest

Hot on the heels of …the world’s leading… blisteringly accurate assessment of the pitiful inadequacies of some most (note not all) US PR agencies attempt to understand communications in the world outside the USA comes this amusing analysis of Hoffman Europe’s Q&A on European PR.

Some of Hoffman’s startling insights into IT PR in Europe (and the UK) include:

“every country in Europe has its own way of doing things” – you don’t say

“Secondary countries include The Netherlands, Italy and Spain” – perhaps Hoffman’s next Q&A could be called “How not to win friends and influence people”

Or how about “Technology PR for the clueless”.

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Stuart Bruce

International Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | University Lecturer | Online PR | Digital Corporate Communications | Crisis Communications | Digital Public Affairs

One Comment

  1. There are countries outside of the US? Gee, and I thought Hawaii was part of the US.

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