…the world’s leading… is claiming a scoop by publishing “everything you need to know” about Dennis Publishing’s new IT PRO magazine which launches in “mid-July”. It features a number of well-known IT journalists and will focus on the enterprise and larger SME end of the market in order to differentiate itself from sister-title PC Pro.
Earlier this week I was at a new biz pitch to a software company where the marketing director mused what the difference was between Computing and Computer Weekly and how IT Week fitted in to all this. Now we have to ask how does IT PRO fit in as well? It will be interesting to see how all this pans out and how PC PRO differentiate itself from IT Week.