The session on global PR programmes kicked off with an audience poll:
1) Typically, budgets set for corporate comms have no relation with reality
73% yes 17% no
2) High level corporate comms is usually planned by people who have little experience of comms outside their own country
74% yes 16% no
3) Who is best at planning and managing global PR programmes?
Clients 16%
Agencies 35%
Equally good 29%
Equally bad 21%
Not exactly a rosy picture is it? Let’s see what we can learn from the case studies.
