Am I an ideas manager?

PR lecturer Richard Bailey, who writes the wonderfully thoughtful PR Studies blog, has been thinking about a simple phrase that describes what is involved in public relations. Ideas management. I think he could be on to something.

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Stuart Bruce

International Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | University Lecturer | Online PR | Digital Corporate Communications | Crisis Communications | Digital Public Affairs


  1. I thought Perception Management–even though originally coined I believe by the CIA–was more on target, though no less Orwellian. It's not just ideas being managed, but ideas that will hopefully shape perceptions.

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