Just last week I was talking to a client about how many social media platforms, such as blogs or Twitter, can be used for far more than they were originally designed to do. For example the speed and flexibility with which they can be developed and deployed mean that they are ideal for crisis and issues management situations.
Shel Holtz provides an excellent example from Senator Hilary Clinton who has launched The Fact Hub, as a rapid rebuttal tool to try and reduce and prevent misinformation and spin by the media and opponents. The site is built using a blog platform, but not used as a blog as it doesn’t use all of the key blog elements such as comments.
As Shel points out this could also be an ideal tool for businesses and other organisations.