Ethics, cheer leaders and word of mouth marketing

Over on the Wolfstar blog there is quite a vigorous debate on word of mouth marketing and the ethics of marketing to young people. I’ve also just put up our ‘blog rules‘ and would really welcome comments on either the youth marketing debate or the blog rules.

Stuart Bruce

International Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | University Lecturer | Online PR | Digital Corporate Communications | Crisis Communications | Digital Public Affairs