It’s not often I get the luxury of being able to attend a conference that I’m not speaking at, so I’m looking forward to attending the Social PR 2011 conference on February 28. Not only will it be good to catch up with great speakers such as Philip Sheldrake and Michael Nutley (editor in chief of New Media Age), but it will also be my first chance to meet face-to-face with Katie Delahaye Paine who talks more sense on public relations measurement and evaluation than anyone else (except perhaps for Philip Sheldrake!).
There will be some interesting case studies on brands like Barclaycard and Sony Ericsson (Disclosure 1 â€“ client, but the case study by Ben Padley of Sony Ericsson and Pete Goold of Punch Communications is just about the Facebook activity, whereas we are primarily concerned with the broader social media corporate communications strategy).
Disclosure 2: I’m receiving a free ticket to attend.