Content marketing is an awful phrase, so I’d hate to describe this beautiful video from Google India as that. It’s a heart-warming tale of friendship across the Pakistan India border. Not only is it a wonderful story, but it practically illustrates the benefits that Google technology can bring to peoples’ lives – search, Android and Google Now all get a starring role. But it’s the story and the emotion that has the starring role.
It’s a great example of corporate storytelling that public relations should be doing more of.