Despite only officially being available in Australia, New Zealand the USA Pokémon Go has taken the world by storm. So how is the PR and communications world responding? I’ve seen a couple of great examples.
The first is this fantastic tweet from the Trades Union Congress, which is the federation of most UK trade unions.
Find pokéballs at @The_TUC HQ on #PokemonGo. First 12 players to come in and say hi get a free donut on us too! pic.twitter.com/pNZzRFA6s3
— TradesUnionCongress (@The_TUC) July 12, 2016
What’s not to like about it? Apart from maybe a dozen donuts is a bit miserly!
It’s a fantastic way to capitalise on a huge trend and grab the attention of those elusive young people that it’s so hard for traditional trade unions to reach.
The second that I’ve seen was shared by Peter Shankman (who I’ve ‘known’ since we were both on PR email discussion lists back in the 90s).
Peter shared this photo to Instagram, taken in the lounge of the Sheraton Grand Los Angeles. When he got back to his room he found this card, along with a chocolate bar and diet coke (he doesn’t specify if it was diet chocolate!). He shared the story on Medium.
“Give your employees the freedom to have fun. What you’ll gain from it can’t even be imagined.
Insofar as me? I’ve just found my new default hotel whenever I’m in Los Angeles.”
Let me know if you’ve seen any other good examples of PR and communications professionals using Pokémon Go.
Pokémon Go for PR and communications https://t.co/8BwKSOMxC6 Great examples from @The_TUC and @petershankman #PokemonGO
Pokémon Go for PR and communications:
Despite only official being available in Australia, New Zealand the … https://t.co/IsWh22NsbB
Well that didn’t take long. Pokemon Go for PR and comms. https://t.co/tSG156XnAA
RT @sharonodea: Well that didn’t take long. Pokemon Go for PR and comms. https://t.co/tSG156XnAA
RT @sharonodea: Well that didn’t take long. Pokemon Go for PR and comms. https://t.co/tSG156XnAA
RT @sharonodea: Well that didn’t take long. Pokemon Go for PR and comms. https://t.co/tSG156XnAA
Pokémon Go for PR and communications https://t.co/CtAin6VIEZ
RT @PRDailyNews: Pokémon Go for PR and communications https://t.co/CtAin6VIEZ
RT @PRDailyNews: Pokémon Go for PR and communications https://t.co/CtAin6VIEZ
RT @PRDailyNews: Pokémon Go for PR and communications https://t.co/CtAin6VIEZ
PRDailyNews: Pokémon Go for PR and communications https://t.co/URZVrOQlWP
RT @PRDailyNews: Pokémon Go for PR and communications https://t.co/CtAin6VIEZ
RT @PRDailyNews: Pokémon Go for PR and communications https://t.co/CtAin6VIEZ
RT @sharonodea: Well that didn’t take long. Pokemon Go for PR and comms. https://t.co/tSG156XnAA
Brilliant ideas to use the Pokemon Go trend to promote your business. #PokemonGO #PR #marketing https://t.co/dRpYXvBbp8
Pokémon Go for #PR and #communications (via @PRDailyNews ): https://t.co/LCoIYypqbS
The Houston Zoo used Pokemon Go to get visitors in the gates at the zoo by posting on their Facebook page the number of Pokéstops available at the zoo. How clever to strike while the iron is hot.
#PokemonGO for #PR and communications https://t.co/9zStqtQz4k #IndiPR
Pokémon Go for PR and communications https://t.co/TpKwDBJyhF via @stuartbruce
Have you thought about the #PR benefits of #PokemonGOuk yet? https://t.co/pMWVsqTv2G https://t.co/8FxwCuXorE