PR Tip: When should you use off the record with a journalist?

Donald-Trump

In the last few days two famous people have both had problems with journalists reporting comments that they made ‘off the record’. This modernised PR tip is about when you should, or shouldn’t, use ‘off the record’.

This is the first in a series of video PR tips that I’m doing. In the spirit of just get things done, it’s not perfect. I’ve been experimenting with use a green screen. At the moment it’s not working perfectly as I’m relying on natural light from a window behind me. This means if it’s sunny enough then it works quite well, without the need to buy lights, or more importantly spend time setting them up every time. Unfortunately when I shot this video it was quite murky outside, which made more difference than I expected it to. The shadows on the green screen mean that when you apply the chroma key it doesn’t get all the green perfectly.

For the backgrounds I’m using lots of my own photos. They’ll mainly show landmarks in the many countries around the world where I’ve visited to work doing public relations consultancy or to run modernised PR training courses.

The background for the ‘Off the Record’ PR tip is the Petronas Twin Towers in Kuala Lumpur, Malaysia.

If you’re interested in finding out more about my modernised PR consultancy services or PR training courses then please get in touch for a no obligations chat.

Photo by Gage Skidmore.

Stuart Bruce

International Public Relations Adviser | Trainer | Author | Media Commentator | Conference Speaker | University Lecturer | Online PR | Digital Corporate Communications | Crisis Communications | Digital Public Affairs