What are good brand logos?

Brand logos | Secret language of Logos | BBC Ideas

The Secret Language of Logos is a short video that helps you to understand brand logos. What is the difference between brand and reputation is a question that comes up a lot for many of us who work in public relations, communication and marketing.

This short video from BBC Ideas is a great explanation by renowned graphic designer David Airey. It has some of my favourite examples such as the A to Z and smile in the Amazon logo and the ‘secret’ arrow in the FedEx logo.

What are your favourite logos?

Please comment here as it lets everyone who visits my PR blog to see it rather than scattering it on other social networks where only some people see it.

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