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Stuart Bruce

PR Futurist – modernising public relations for the digital age

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Category: Crisis Communications

I help you to modernise your public relations and communications photo
Conference Speaking, corporate communications, Crisis Communications, Measurement and Evaluation, PR strategy, Public Affairs, public relations, Reputation Management

So what do you do for a job Stuart?

Posted onOctober 16, 2018

A couple of recent blog posts by people who I admire and respect have made me think about my own career. First Paul Sutton wrote …

Crisis Communications, public relations, Reputation Management

Sorry is hardest word in crisis communications

Posted onApril 12, 2018

For too many companies sorry is  the hardest word when facing a crisis. Too many have the mistaken fear that apologising means accepting all liability. …

CIPR, corporate communications, Crisis Communications, PR strategy, public relations, Research

New research on corporate communications in an integrated world

Posted onMarch 14, 2018March 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be …

Fearless girl photo
Awards, Case Study, CIPR, corporate communications, Crisis Communications, CSR, public relations

Fearless girl isn’t so equal when it comes to gender pay gap

Posted onNovember 10, 2017November 10, 2017

Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to …

Bird poo on TV presenter gif
corporate communications, Crisis Communications, Marketing, Measurement and Evaluation, public relations, social media

The State of Social Media in 2017

Posted onJuly 24, 2017July 24, 2017

“Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.” Call …

European flag photo
corporate communications, Crisis Communications, Politics, Public Affairs, public relations, Reputation Management

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Posted onJune 24, 2016

The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. …

BBC World Affairs Editor John Simpson photo
corporate communications, Crisis Communications, Journalism, Measurement and Evaluation, Media, PR strategy, public relations, Reputation Management, social media

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Posted onMay 29, 2016June 1, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise …

How to use virtual reality for public relations
Content, corporate communications, Crisis Communications, public relations, Video

How to use virtual reality for public relations

Posted onFebruary 11, 2016February 11, 2016

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to …

79% of companies think corporate reputation is important graphic
corporate communications, Crisis Communications, PR strategy, public relations, Reputation Management

Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

Posted onJanuary 7, 2016January 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage …

Africa Rising - Time and The Economist covers
Conference Speaking, corporate communications, Crisis Communications, CSR, Measurement and Evaluation, PR strategy, Public Affairs, public relations, Reputation Management, social media

PR rising in Africa rising

Posted onNovember 27, 2015November 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a …

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