Today it’s Equal Pay Day. The day when women stop earning relative to men because of the gender pay gap. It’s a good day to remember the Fearless Girl. Who can forget the fearless girl facing up to the fearsome… Continue Reading
UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive… Continue Reading
By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average… Continue Reading
If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. There… Continue Reading
Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and… Continue Reading
This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. This is ‘roughly’ the speech… Continue Reading
This is a great example of using online video with 500 Ugandan women dancing to ‘Price Tag’ by Jessie J. It shows the power, potential and importance of micro-finance in changing lives. It is to promote a microfinance initiative by Dutch… Continue Reading
Share This Too: More Social Media Solutions for PR Professionals, the follow up to the best-selling Share This: The Social Media Handbook for PR Professionals is published on August 30. It’s already attracting a lot of online buzz and on… Continue Reading
Microsoft has announced an extension of its software donations programme that is designed to give not-for-profit organisations access to its software including Microsoft Windows 7, Microsoft Office 2010 and Microsoft Sharepoint 2010. It has added three new categories of nonprofit… Continue Reading
Last week I spoke at Wolfstar Consultancy’s Global Social Media and CSR Forum in London which was supported by the United Nations Office for Partnerships. The forum was to launch the results of our extensive international research programme examining how… Continue Reading