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Stuart Bruce

PR Futurist – modernising public relations for the digital age

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Category: Measurement and Evaluation

CIPR State of the Profession 2019 graphic
CIPR, corporate communications, Crisis Communications, Ethics, Measurement and Evaluation, Media Relations, PR strategy, public relations, Training

Top 10 takeaways from the CIPR State of the Profession survey 2019

Posted onApril 3, 2019August 30, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: …

AMEC Measurement Maturity Mapper screen shot
corporate communications, Measurement and Evaluation, public relations

AMEC Measurement Maturity Mapper M3 tool lets PR professionals benchmark their comms measurement

Posted onNovember 20, 2018August 30, 2019

Measurement Maturity Mapper (M3) is a fantastic new tool from AMEC (the International Association for the Measurement and Evaluation of Communications) to help public relations …

Honey Monster photo
corporate communications, Measurement and Evaluation, public relations

In public relations correlation is not causation

Posted onNovember 20, 2018August 30, 2019

Bill runs a small family owned toy shop that’s doing okay. He runs it himself and all his staff are family who all pride themselves …

I help you to modernise your public relations and communications photo
Conference Speaking, corporate communications, Crisis Communications, Measurement and Evaluation, PR strategy, Public Affairs, public relations, Reputation Management

So what do you do for a job Stuart?

Posted onOctober 16, 2018August 30, 2019

A couple of recent blog posts by people who I admire and respect have made me think about my own career. First Paul Sutton wrote …

CIPR, corporate communications, Government, Measurement and Evaluation, PR strategy, public relations

PR and communication measurement best practice at AMEC global summit

Posted onJune 20, 2018August 30, 2019

“I believe that measurement is the most important communication discipline.” Alex Aiken, head of the UK Government Communication Service If you only take one thing …

Public Relations Strategy Measurement Planning The Thinker photo
CIPR, Measurement and Evaluation, PR strategy, public relations, Research

Public relations strategy and communications measurement are what senior PR practitioners need most

Posted onMarch 28, 2018August 30, 2019

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from …

AMEC Integrated Evaluation Framework graphic
Government, Measurement and Evaluation, PR strategy, public relations, Public Sector

How PR measurement can improve public health

Posted onNovember 1, 2017August 30, 2019

The Taxpayers’ Alliance has published a report claiming that money invested in public health improvement is bad value for money. It claims that “many public …

Bird poo on TV presenter gif
corporate communications, Crisis Communications, Marketing, Measurement and Evaluation, public relations, social media

The State of Social Media in 2017

Posted onJuly 24, 2017August 30, 2019

“Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.” Call …

Reputation Dividend UK Top 10
corporate communications, Measurement and Evaluation, PR strategy, public relations, Reputation Management

Corporate reputation of FTSE350 worth £1 trillion to UK economy

Posted onMay 19, 2017August 30, 2019

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims …

Die! AVEs! Die! Die! Die! gravestone photo
CIPR, Measurement and Evaluation, public relations

Die! AVEs! Die! Die! Die!

Posted onMay 19, 2017August 30, 2019

I’ve been telling the PR industry for some time now that things can’t go along as they are…. business as usual while mainstream media goes …

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