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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

BBC World Affairs Editor John Simpson photo

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis… Continue Reading

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PR measurement by valuing intangible assets–brand and reputation

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The GIFT report – produced by Brand Finance, CIMA… Continue Reading

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PR rising in Africa rising

Africa Rising - Time and The Economist covers

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average… Continue Reading

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PR measurement and digital communications two biggest skills gaps for PR

PR skills gaps

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified… Continue Reading

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Future of PR and social media for International Air Transport Association crisis communications conference

This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. This is ‘roughly’ the speech… Continue Reading

Measurement replaces digital as PR professionals’ greatest training need

PR Academy’s annual trends survey has revealed that 47% of its past and present students think measurement is the skill where they have the biggest gap. In separate research Professor Tom Watson at Bournemouth University discovered that 43% of companies… Continue Reading