Public relations strategy and communications measurement are what senior PR practitioners need most

Public Relations Strategy Measurement Planning The Thinker photo

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR). This year’s report is important because for the… Continue Reading

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

PRCA digital PR report 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work Web… Continue Reading

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PR and social media set for continued growth

Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s… Continue Reading

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PR practitioners and academics working together

Last week at the NEMO Flashpoints conference at Campus Helsingborg at the University of Lund in Sweden there was discussion both at the conference and online via Twitter about the lack of co-operation and interaction between public relations practitioners and… Continue Reading